Privacy Policy

Effective Date: August 6, 2026

Last Updated: August 6, 2026

At Ease Parent LLC values the trust families, customers, nannies, childcare professionals, and community members place in us.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, purchase a product, use the At Ease Parent app, subscribe to communications, contact us, or interact with our services.

By using our website, app, products, or services, you acknowledge the practices described in this Privacy Policy.

1. Information we collect

The information we collect depends on how you interact with At Ease Parent.

Information you provide

You may provide information such as:

Name
Email address
Mobile phone number
Billing and shipping addresses
Account information
Communication preferences
Order and transaction information
Customer-support messages
Product reviews or survey responses
Information submitted through forms, downloads, applications, or partnership inquiries

Payment information is processed by third-party payment providers.

At Ease Parent does not intentionally store complete credit card numbers on its own servers.

Family and app information

When you use the At Ease Parent app or related services, you may choose to provide information such as:

Household and family profiles
Child names or profile details
Routines and reminders
School schedules
Pickup and drop-off plans
Care instructions
Preferences and caregiver notes
Handoff information
Information about co-parents, nannies, childcare professionals, grandparents, sitters, or trusted helpers
App invitations and sharing permissions

You are responsible for providing only information you are authorized to submit and share.

Professional information

Nannies, childcare professionals, agencies, and potential partners may provide:

Professional role
Work history or experience
Business information
Service area or location
Professional profiles
Partnership interests
Other information submitted in connection with a professional opportunity

Information collected automatically

When you visit our website or use our digital services, we may automatically collect:

IP address
Browser and device type
Operating system
Pages viewed
Time spent on pages
Referring website
Click and navigation activity
App or website usage information
Approximate location derived from an IP address
Cookie and similar technology data

The reference policies use a similar distinction between information provided directly by a customer and technical information collected automatically through website use.

2. How we use information

We may use personal information to:

Process and fulfill orders
Send order confirmations and shipping updates
Deliver digital products
Create and manage accounts
Operate and improve the At Ease Parent app
Enable family sharing, invitations, and care-team coordination
Provide customer and technical support
Respond to inquiries
Process professional partnership requests
Deliver requested resources
Send newsletters and educational communications
Send SMS messages when you have provided the applicable consent
Personalize the website or app experience
Analyze website and service performance
Prevent fraud and maintain security
Maintain business and transaction records
Enforce our agreements
Comply with legal obligations

We do not sell personal information.

3. Email communications

When you subscribe to At Ease Parent email communications, we may send:

Family-readiness guidance
Educational resources
Seasonal planning support
Product and app updates
Nanny and childcare professional resources
Community announcements
Events, launches, promotions, and exclusive offers

You may unsubscribe at any time by using the unsubscribe link included in a marketing email.

Unsubscribing from marketing emails does not prevent us from sending transactional or service-related communications, such as order confirmations, account notices, or responses to support requests.

4. SMS communications

When you provide your mobile number and expressly opt in, you may receive SMS messages from At Ease Parent LLC related to:

Family-readiness guidance
Requested resources
Product and app updates
Order or shipping notifications
Account and service communications
Customer support
Community announcements
Events and seasonal updates
Promotional offers

Message frequency varies.

Message and data rates may apply.

Reply STOP to unsubscribe or HELP for assistance.

Consent to receive marketing SMS messages is not a condition of purchase.

Additional terms are available in our SMS Terms & Conditions.

Mobile-information commitment

Mobile information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

Text-message originator opt-in data and consent will not be shared with third parties except service providers that help us deliver and operate the SMS program.

The reference policies separately address SMS consent, STOP and HELP instructions, variable message frequency, carrier charges, and restrictions on sharing mobile opt-in information for third-party marketing.

5. Cookies and similar technologies

We may use cookies, pixels, tags, software development kits, and similar technologies to:

Remember preferences
Maintain website and account functionality
Understand website traffic
Analyze visitor activity
Improve products and services
Measure marketing performance
Deliver more relevant content or advertising

Depending on the tools enabled on our website, these technologies may be provided by analytics, advertising, website-hosting, customer-relationship-management, or ecommerce service providers.

You may control cookies through your browser settings and, where available, through the website’s cookie controls.

Disabling cookies may affect certain website functions.

6. How we disclose information

We may disclose information to trusted service providers that assist us with:

Payment processing
Order fulfillment
Shipping
Website and app hosting
Cloud storage
Email delivery
SMS delivery
Customer relationship management
Customer support
Analytics
Marketing services
Fraud prevention and security
Professional, legal, accounting, or technical services

These providers may use information only as necessary to provide services on our behalf or as otherwise permitted by law.

We may also disclose information:

When required by law, regulation, subpoena, or legal process
To protect the rights, safety, property, or security of At Ease Parent or others
To investigate fraud or misuse
In connection with a merger, financing, acquisition, reorganization, or sale of some or all business assets
With your direction or consent

We do not sell or rent personal information to third parties for their independent marketing purposes.

7. Family sharing and invited users

The At Ease Parent app may allow account holders to share information with co-parents, nannies, childcare professionals, grandparents, sitters, or other trusted helpers.

Information shared through these features may be visible to the users selected by the account holder.

Account holders are responsible for:

Inviting only authorized individuals
Selecting appropriate sharing permissions
Reviewing access when family-care arrangements change
Removing access when it is no longer needed
Avoiding the submission of unnecessary sensitive information

At Ease Parent cannot control how an authorized user uses information after accessing it outside the service.

8. Children’s privacy

The At Ease Parent website, store, and app are intended for adults managing family and care information.

They are not directed to children under 13.

We do not knowingly invite children under 13 to create independent accounts or provide personal information directly to us.

Parents, guardians, or authorized adults may enter limited information about children to use family-readiness features.

We use that information to provide the services requested by the adult account holder.

Should we learn that a child submitted personal information directly without appropriate authorization, we will take reasonable steps to delete it.

Both reference policies state that their services are not directed to children under 13 and that knowingly collected child information will be addressed appropriately.

9. Sensitive information

Please do not submit highly sensitive information unless it is reasonably necessary for a feature or service you have chosen to use.

This includes:

Complete financial-account numbers
Government identification numbers
Account passwords
Detailed medical records
Information unrelated to family readiness or care coordination

At Ease Parent products and services are not intended to function as medical-record systems or emergency-services platforms.

10. Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, app, transmission method, or storage system can guarantee absolute security.

You are responsible for protecting your passwords, devices, login credentials, and account access.

The reference policies similarly explain that reasonable safeguards are used while acknowledging that no electronic system can guarantee complete security.

11. Data retention

We retain information for as long as reasonably necessary to:

Provide products and services
Maintain active accounts
Fulfill transactions
Provide customer support
Maintain required business records
Resolve disputes
Prevent fraud
Enforce agreements
Meet legal, tax, accounting, and regulatory obligations

Retention periods may vary based on the type of information and the reason it was collected.

When information is no longer reasonably needed, we may delete, de-identify, or anonymize it, subject to applicable legal requirements.

12. Your privacy choices

Depending on where you live and applicable law, you may have the right to:

Request access to certain personal information
Request correction of inaccurate information
Request deletion of eligible information
Request a copy of certain information
Withdraw marketing consent
Unsubscribe from email communications
Opt out of SMS marketing
Manage cookie settings
Object to or restrict certain uses of information
Appeal a decision relating to a privacy request where applicable

To submit a privacy request, email [email protected].

We may need to verify your identity before completing a request.

Certain information may be retained when required for legal, security, fraud-prevention, transaction, or recordkeeping purposes.

The reference policies provide access, correction, deletion, marketing opt-out, and cookie-control options subject to applicable law.

13. Third-party links and services

Our website, app, or communications may contain links to third-party websites, app stores, payment providers, social networks, or other services.

Their privacy practices are governed by their own policies.

At Ease Parent is not responsible for the privacy, security, or content practices of independent third parties.

We encourage you to review their policies before providing personal information.

14. International users

At Ease Parent ships worldwide and may be accessed from countries outside the United States.

When you use our services from another country, your information may be transferred to and processed in the United States or other locations where our service providers operate.

Those locations may have privacy laws that differ from those in your jurisdiction.

Where required, we will use appropriate measures for international data transfers.

15. Business transfers

Should At Ease Parent participate in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction.

Any recipient will remain subject to applicable privacy obligations.